Tips For Writing Compelling Billboard Copy
Making an impactful billboard requires concise, clear, and memorable copy. With only seconds to capture the attention of passing drivers or pedestrians, billboard text should be punchy and purposeful. Each word counts and the goal is to create a message that’s easily readable, memorable, and connected to the brand’s identity. Working with experienced billboard advertising Dubai professionals can make the process even more effective by providing insights into best practices.
Keep it short and simple
Brevity is key. A billboard should communicate its message in as few words as possible—ideally between five and seven words. Choose each word carefully, avoiding lengthy sentences or complex ideas. Short phrases and powerful language can create a big impact and make it easier for the message to be understood at a glance.
Focus on one key message
Billboards work best when they communicate a single, clear message. Trying to say too much can lead to confusion and reduce the ad’s effectiveness. Whether promoting a product, announcing a sale, or reinforcing brand awareness, focus on one primary idea that will leave a lasting impression on the audience.
Use catchy and memorable language
Strong billboard copy often includes catchy phrases, puns, or alliteration. Memorable language, humor, or clever wordplay can help the ad stick in people’s minds. However, be careful to keep the language relatable and straightforward; it should make sense instantly, without requiring extra thought.
Incorporate a call to action
A subtle call to action (CTA) can improve the effectiveness of billboard copy, guiding viewers on what to do next. CTAs like “Visit Us,” “Order Online,” or “See for Yourself” can prompt further engagement, whether by visiting a website, calling a number, or stopping by a location. Keep the CTA brief and action-oriented.
Consider readability
Large, bold fonts and high-contrast colors improve readability from a distance. Avoid script fonts or overly stylised text that may be hard to read quickly. The text should be legible for drivers and pedestrians alike, so ensure enough contrast between the background and text color to make it easily readable in various lighting conditions.
Stay true to the brand’s voice
Consistency in tone and style with the brand’s voice helps build brand recognition. For example, a playful brand can use humor, while a more professional tone might suit a financial institution. The billboard should reflect the brand’s personality, reinforcing its identity through the choice of words and phrasing.
